Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Cross Cultural Presentations


The international flavour of many people's jobs naturally means that there is greater interaction between people from different cultures. Within the business environment, understanding and coping with intercultural differences between people is critical to ensuring that interpersonal communication is successful.

Intercultural awareness is necessary for two reasons. Firstly, it minimises the possibility of misunderstandings and/or the causing of offense through intercultural mishaps. Secondly, it is a means to maximising the potential of business relationships through the utilization of intercultural differences productively.

One area within the business environment in which intercultural awareness is a necessity is in the business presentation. Directors, managers, salespeople, consultants and business personnel are regularly required to deliver presentations. However, when one is asked to give a presentation to an audience from a different culture there are intercultural factors that can hinder the success of a presentation.

By way of illustrating some of the intercultural differences in presentations, these tips to effective cross cultural presentations are offered:

Language:

The language you use in a cross cultural presentation is important. Although the majority of the language that is used in a cross cultural presentation will be understood by an English speaking foreign audience, a speaker must be careful when it comes to slang, idioms or phrases.

If an Englishman were to talk of being "knocked for six" or "bowled over" he may very well be met with puzzled expressions. More subtly, when an American talks of a 'billion' he means a thousand million, whereas in the UK this would mean a million million. Try and keep language simple.

Body Language:

Pay attention to your body language in a cross cultural presentation. Some cultures are quite animated and will appreciate hand gestures and the expression of emotion through the body. Others expect speakers to remain calm and would find such behaviour over the top. Similarly pay attention to the use of gestures. The thumbs up may mean 'good' in the USA but it means something very different in Iran. Eye contact can also be a major intercultural difference. Some cultures consider strong eye contact a sign of sincerity, others find it overbearing and an invasion of privacy. Do your cross cultural homework before a presentation.

Time:

Be aware of different approaches to time across cultures. Some cultures prefer a structured, timetabled approach to conducting business affairs, others are more casual. In countries where a start time is considered a guide rather than a definite, allow time for networking or engage in some chit chat until others arrive. Oppositely, if you arrive late to a meeting in a punctual culture, expect some negative feedback. Always show the appropriate stiffness or flexibility depending on the culture.

Emotions:

Some cross cultural presentations may be in front of a small number of people and deal with sensitive issues in a pressured environment. In such intercultural situations one should always keep their emotions in check. In some cultures a certain amount of cross examination or scrutiny may occur. If this happens bear in mind the positive intentions behind such actions, i.e. the questions are only being posed to establish facts, not to undermine you. Never lose patience, show frustration or display anger. To do so will lead to a loss of credibility.

Style of Presentation:

Different cultures learn and take in information in varying ways. One should always try and tailor their presentation style to meet the needs of the target culture. Some cultures, such as Europeans, prefer information to be presented in detail and in a way that sets down foundations that act as the support to a final argument or point. In such a presentation the speaker should gradually lead the audience, using a logical succession of points, to a conclusion. On the other hand, some cultures, like the US, prefer a much faster paced presentation that is bottom-line orientated, meaning the presenter speaks from a point rather towards a point.

Use of Technology:

Power Point is not the default method of giving a presentation across the world. Some countries many not even have the technical capabilities to accommodate this so one would need to adapt to the resources at hand, whether it be an Over Head Projector or blackboard. Some cultures do not even like a visual element to presentations and find much more worth in words and personality.

Content:

In a cross cultural presentation, ensure you tailor the content of a presentation to the audience. Different cultures expect different things from a business presentation. Long term orientated cultures may be excited about future projections and figures, but others would rather learn more about the presenter's credentials, accomplishments and experience. A presenter needs to ask whether the target culture will appreciate factual, statistical information presented visually, or a more personal oratory approach.

Audience Participation:

Audiences react in different ways across cultures. Some are very engaging and are willing to participate in exercises and Q&A sessions, others are the opposite. Audiences also show respect in many ways. A Japanese audience may close their eyes while listening; a US one may clap when a good point is made and a Saudi one may do nothing at all.

Although the number of areas where one could point to intercultural differences in presentations is vast, for the sake of brevity the above mentioned areas have been highlighted as a way of drawing attention to some of the major ones. It is hoped these can then act as a foundation to improving ones insight into the way intercultural differences manifest in the business environment.

Neil Payne is Managing Director of Kwintessential, a company providing intercultural awareness training.Visit their site at:http://www.kwintessential.co.uk/cross-cultural/cross-cultural-awareness.html


MORE RESOURCES:

Presentation - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Cuomo's 'revenue raisers' (also known as taxes) raise GOP ire - Auburn Citizen


Auburn Citizen

Cuomo's 'revenue raisers' (also known as taxes) raise GOP ire
Auburn Citizen
Also known as taxes and fees, the approximately $1 billion in boosters included in the Democratic governor's state budget proposal certainly raise something else: the ire of Republicans in the Legislature who say New Yorkers are taxed enough and pay ...

and more »

Finance director gives refresher on local sales and service tax - Muscatine Journal


Muscatine Journal

Finance director gives refresher on local sales and service tax
Muscatine Journal
According City Finance Director Nancy Lueck, should voters decide to continue this component of the city's sales tax, the extension period would see the completion of the West Hill Sewer Separation project, the financing of the project, and improvement ...

and more »

Home sales rose in Naples area last year, despite Hurricane Irma and other challenges - Naples Daily News


Naples Daily News

Home sales rose in Naples area last year, despite Hurricane Irma and other challenges
Naples Daily News
Hurricane Irma made a dent on home sales in the Naples area in the final months of 2017. But total sales still came in higher than in 2016, which had its own set of challenges including economic uncertainty stirred up by a presidential election. Sales ...

Publishers, It's Time For A Permanent Programmatic Sales Strategy - AdExchanger


AdExchanger

Publishers, It's Time For A Permanent Programmatic Sales Strategy
AdExchanger
Publishers need to update their client-facing strategy. Direct sales teams tend to be relationship experts and great at presenting big ideas, while members of the programmatic team often came up through operational jobs. Even though they manage more ...

CoStar Launches 30-City Road Show To Court Former Xceligent Customers - Bisnow


Bisnow

CoStar Launches 30-City Road Show To Court Former Xceligent Customers
Bisnow
CoStar had a busy December, with its competitor Xceligent shutting down and the company posting record sales numbers. January is shaping up to be just as busy for the commercial real estate data giant. The D.C.-based firm launched a two-week, 30-city ...

Trump Towers buyers in India offered chance to meet Donald Trump Jr., raising ethics concerns - SFGate


SFGate

Trump Towers buyers in India offered chance to meet Donald Trump Jr., raising ethics concerns
SFGate
(It recently changed its name from Gurgaon to Gurugram.) They did not allow a reporter to speak to any prospective buyers, who were ushered in one by one to see a model of the two towers emblazoned with the Trump name. The apartment homes in the ...

and more »

5 Ways to Shake up Your Sales Presentation in 2018 - Business 2 Community


5 Ways to Shake up Your Sales Presentation in 2018
Business 2 Community
In a day and age where we know so much about our prospects, from their interests and dislikes, to their challenges and goals, it seems surprising that most presentations are still so ineffective. Part of the problem is that most salespeople today are ...

HealthEquity Announces Strong Sales, Presentation at JP Morgan Healthcare Conference - GlobeNewswire (press release)


HealthEquity Announces Strong Sales, Presentation at JP Morgan Healthcare Conference
GlobeNewswire (press release)
HealthEquity will discuss these results and estimates during its presentation at the 36 th Annual JP Morgan Healthcare Conference on Wednesday, January 10, 2018, at the Westin St. Francis hotel in San Francisco. Jon Kessler, President and Chief ...

and more »

How To Make Your Next Sales Presentation Rock - Business 2 Community


Business 2 Community

How To Make Your Next Sales Presentation Rock
Business 2 Community
A lot of the hard work is in the sales presentation as you reach out to possible new clients. And it's kind of different for digital agencies too because a presentation to gain new business relies on a lot more than just numbers. Sure, data and numbers ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

MyIdeal Domain Is For Sale - $8,000 For Enquiries eMail Us

© www.MyIdeal.biz - 2012

home | site map | links