Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Trade Show Victory!


So you're going to have a booth at a trade show. How exciting - or how terrifying - depending on your state of mind!

First of all - remain calm - you're not the first person to do this. There's some easy to follow tips that will ensure success at the show, and give you follow up business too.

Preparation ahead of time is important. Gather all the supplies you'll need. Brochures, business cards, product samples, entry forms for a draw, professional signs and any audio visual equipment you'll need. Be sure to ask for electricity from show organizers well in advance if you will need it. Also, do not let any piece of marketing literature leave your booth without contact information on it - people MUST know how to get in touch with you after the show.

Make your booth look GREAT! It doesn't have to cost a lot of money - ask a friend whose got a sense of style to help you create something that is eye catching but doesn't cost too much. Don't over crowd your display area because people get overwhelmed and pass by; but on the other hand, don't have so little that people think there's nothing to see. Make sure your sign is professionally printed and hung straight!

Once you've set up your booth, stand back about 20 feet and objectively take a look at it. Is it welcoming? Is your sign easy to read? Can people tell what you do BEFORE they get to your booth? These are critical issues that you need to answer before the show.

At the show be friendly - wear a name tag and smile. When people come by your booth, you've a VERY short period of time to catch their attention. This is the time you need to have something to say. Create a 15 - 20 second "speech" you can recite. For example, if you sell children's wall murals, why not try this, "Hi there, I'm Julie Lewis and I use paint to create a magical room for your child or an experience that will take you anywhere in the world with my wall murals." Sounds more exciting that "I paint wall murals", doesn't it?

Let's try another one, "Hello, I'm Alex Brown and I create marketing programs for my clients that really make them be unforgettable!"

By having something prepared in advance, you're always ready to gain a new client! If you're unprepared you will look very unprofessional.

Encourage everyone who walks by to take a brochure, sample your product or enter a free draw. ALWAYS have a free draw - give away a good prize - it doesn't have to be expensive. Use the draw entry forms to follow up on with a sales letter, or put on a mailing list for future business.

I'm always amazed at the number of business people at trade shows who don't have a draw, and then have no way to follow up with potential customers! Create your draw entry form so that it will provide you with more information than just name and address. Get the standard contact information, but also ask questions specific to your products or service. Something like: "are you planning to buy our type of product in the next six months?" or "have you heard of our product before?" - Things like that will give you a conversation starter when you call them after the show. If you worry about "bothering people" by calling them, you can add the following at the bottom of the entry: "I do not wish to be contacted." - and be sure to leave a check box next to the sentence. This allows those people who really only entered the draw just to get a prize to be easily weeded out. This way you don't waste your time isn't wasted calling them, and you don't bother people who don't wish to be called. Most people do NOT check off the box that says "I do not wish to be contacted - so don't worry that you will not have anyone to call.

After the show - call or contact all those people who stopped by your booth, and indicated an interest in one of your products or services. Try to get in touch with them within a week at the most. Keep track of those people who find you through the trade show and later buy from you. Figure out how much your expenses were to be in the show (include booth rental, your time, items for your display, gas to get there, parking, etc.) Now figure out the profit (include expenses for materials and supplies to make your product - don't forget shipping & packaging). Now you have your ROI (return on investment). THIS IS A CRITICAL number that will allow you to assess whether or not it is worth doing this trade show again.

Some trade shows prohibit direct selling at the show - they only allow you to take orders. In this case you MUST do follow up. Do NOT assume that people will call you - they WON'T! If you don't believe me - answer this: How many times have YOU called someone you met at a trade show, even if you just adored their product? If you don't like doing follow up phone calls, hire someone to do it for you. If you're not going to do the calls at all - don't even bother doing the show - you're wasting time and money.

Make sure that pick up business cards from all the other exhibitors at the trade show as well. Some may be immediate customers, while others may have the potential to become strategic partners.

Be sure to send a hand written letter of thanks to the show organizers. If the show has been successful for you, make sure you're on the list for next year. Lastly don't expect immediate results - trade shows take time to pay off (IF you do your homework after the show!)

Each trade show you do will teach you something - be open to learning. Smile, wear comfortable shoes, drink lots of water and get plenty of rest before and after the show! AND DO YOUR FOLLOW UP!

Wendy McClelland 2004 wmcclelland@shaw.ca

Biography: Wendy McClelland is a motivational speaker, marketing consultant and business coach from British Columbia, Canada. She has been a nominee for Canadian Entrepreneur of the Year, and is a Canadian Achiever! She has hosted and produced radio and internet radio programs, and spoken to business groups throughout Western Canada and California. Wendy's first website won numerous awards, including being named as "one of the best business sites on the 'net" by the New York Times. Wendy's life mission is to "motivate people to think without boundaries" and it's also the name of her website! Visit www.ThinkWithoutBoundaries.com and to sign up for Wendy's FREE email newsletter just send email


MORE RESOURCES:

Presentation - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

How to Get Unstuck And Start Growing - Entrepreneur


Entrepreneur

How to Get Unstuck And Start Growing
Entrepreneur
Have you ever got hyped on a sales pitch or presentation, then purchased a course from a guru, thinking it was going to change your business, only for nothing to happen? If you're into growing your business, the answer is yes. We all have. I've bought ...

Vatican releases postage stamps on Reformation, St. Francis of Sales - Vatican Radio


Vatican Radio

Vatican releases postage stamps on Reformation, St. Francis of Sales
Vatican Radio
On the other side is “Philipp Melanchthon, theologian and friend of Martin Luther, one of the main protagonists of the reform,” who is holding the “'Augsburg Confession' (Confessio Augustana), the first official public presentation of the principles of ...

and more »

The One's Presentation Centre Opens For First Time - Urban Toronto


Urban Toronto

The One's Presentation Centre Opens For First Time
Urban Toronto
Last night, the presentation centre for The One, Canada's first Supertall building, was opened for the first time to allow those who pre-registered at the project to get a look at layouts, views, sample rooms, and finishes planned for the mixed-use ...

J.Crew is closing 50 stores as sales tumble - Business Insider


Business Insider

J.Crew is closing 50 stores as sales tumble
Business Insider
The clothing company parted ways with its longtime CEO Mickey Drexler this summer, as well as its creative director Jenna Lyons. In an interview with The Wall Street Journal, Drexler said the retailer's biggest mistake over the last several years is ...

and more »

Live-event companies warn proposed ticket-law changes may have unintended consequences - The Globe and Mail


The Globe and Mail

Live-event companies warn proposed ticket-law changes may have unintended consequences
The Globe and Mail
"These ticket sales are going to move to channels that are not safe, not transparent, not protected," said Jeff Poirier, StubHub's North American general manager for theatre and music, in an interview after his presentation. Ticketmaster, which lets ...

MRHC's plans for sales tax funds; council still undecided - Mcalester News Capital


MRHC's plans for sales tax funds; council still undecided
Mcalester News Capital
Browne said he was making the presentation on behalf of the hospital because MRHC Chief Executive Officer David Keith had to attend another hospital meeting in Atoka. “McAlester Regional Hospital proposes to expand by 20 percent,” Browne said in regard ...

3 traps to avoid in presentations - Drug Store News


Drug Store News

3 traps to avoid in presentations
Drug Store News
Blais Pascal famously wrote, “I would have written a shorter letter, but I did not have the time.” Like Pascal,most salespeople have an inability to keep to the point. My research shows that over 75% of all customer presentations are too long ...

The team sales pitch: How to prep for success - SmartBrief


SmartBrief

The team sales pitch: How to prep for success
SmartBrief
When your company is pitching for a really big piece of new business, the stakes are as high as they get for your sales team. Yet many organizations squander those opportunities by failing to properly prepare for the pitch “team” presentation. Each ...

Travel Troubleshooter: Couple get cold feet after attending sales presentation for 'travel club' - Minneapolis Star Tribune


Travel Troubleshooter: Couple get cold feet after attending sales presentation for 'travel club'
Minneapolis Star Tribune
Q: My husband and I recently stayed at the Grand Palladium Bavaro Suites in Punta Cana, Dominican Republic. While we were there, we were invited to attend a sales presentation for the Palladium Travel Club. We paid $8,174 as initial payment for a 30 ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

MyIdeal Domain Is For Sale - $8,000 For Enquiries eMail Us

© www.MyIdeal.biz - 2012

home | site map | links