Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

How Storytelling Can Grow Your Business


People love stories. We love to hear about other people, and stories help us to learn, remember and put to use new concepts. Aesop knew this. His fables help us to learn life lessons through tales about others, without having to learn them the hard way.

In modern times, Jack Canfield and Mark Victor Hansen also understand the power of stories to teach, motivate, and inspire. Their "Chicken Soup for the Soul" books continue to sell in the millions of copies because they tap into our primal need to connect with others through storytelling.

What can stories do for you and your business? Stories can educate customers about a need they have and how you fill it, subtly demonstrate your expertise, create empathy, suggest new uses for your products, train new customers and employees, and motivate listeners to take action.

I recently observed several group presentations by an insurance agent. He knew many of the people in the audience, and prior to each presentation he would look for someone who had made a claim under their policy and ask them to tell the audience how the benefits had helped them through a difficult time. If there was no one in the audience to do it, he would tell about someone who had used the policy and what it had done for them. The stories the agent told were effective, but hearing the claimants themselves was incredibly powerful. Hearing someone talk about the uncertainty of illness, the expenses they faced which were not covered by other insurance, and what the benefits meant to them was moving. I'm sure he sold lots of policies!

Where will you get stories? Stories from your own experience can be effective, and they are unique. You may also get stories from customers, employees, friends and others. The media can be a source of stories. Stories that are familiar because they have been told through the media can establish a commonality between you and your audience, or among members of your audience. Stories unique to your experience provide a personal touch, and can be surprising because they are not known to the audience.

Another possibility is creating composite or fictional stories. This may not be acceptable in some circumstances. For example, several newspaper columnists have been fired for making up stories, or creating composite characters, and passing them off as absolute truth. However, if your primary purpose is to educate or entertain, and you are not presenting them as news, you may take some liberties with minor details of your stories or take bits and pieces from multiple stories and combine them into one composite. Remember that it is important to maintain credibility, so don't do anything that would deceive your audience.

Once you have your stories, where will you use them? Tell them when you are in one-on-one meetings, in group presentations, and when making speeches. Write them down and include them in articles, brochures, sales letters, on your web site and in other written communications. Record them on audio or video and use them in commercials. Use them when training new employees to teach them about your company and its culture. Publish them in your client or company newsletter to reinforce emotional ties.

Stories are a powerful tool which teach and motivate by making an emotional connection with your audience. Use them wisely and well.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.


MORE RESOURCES:

Presentation - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Bake-off marks start of Girl Scout cookie sales - Burlington Hawk Eye


Burlington Hawk Eye

Bake-off marks start of Girl Scout cookie sales
Burlington Hawk Eye
Haley Pearson, 17, stands Thursday behind a cold cheesecake with crust she made using Trefoil Girl Scout cookies ahead of her presentation for the Girl Scout Cookie Bake-Off in the culinary arts classroom at Burlington High School. Girl Scouts senior ...

and more »

UPDATE: Redding will weigh fiscal emergency, sales tax for public safety - Redding Record Searchlight


Redding Record Searchlight

UPDATE: Redding will weigh fiscal emergency, sales tax for public safety
Redding Record Searchlight
The council's decision followed Tippin's presentation on public safety initiatives since summer, staffing challenges for police and firefighters and the health of the city's general fund. Redding is facing a $20 million budget shortfall over the next ...

and more »

Allen County sales tax vs borrowing - Your News Now


Your News Now

Allen County sales tax vs borrowing
Your News Now
Allen County Commissioners continuing to get the word out to residents about the need for a sales tax increase for capital needs in the county. Commissioners have spoke to a number of service clubs and organizations with their presentation on how money ...

Hormel Foods' (HRL) CEO Jim Snee on Q1 2018 Results - Earnings Call Transcript - Seeking Alpha


Hormel Foods' (HRL) CEO Jim Snee on Q1 2018 Results - Earnings Call Transcript
Seeking Alpha
Hi, please find your seats. We'd like to welcome Hormel back to CAGNY for the last presentation of the day. Please join me in thanking the company for sponsoring a tasting of new products right outside this room following this presentation. Hormel has ...

and more »

Aiken City Council begins reviewing lengthy list of sales tax projects - Aiken Standard


Aiken Standard

Aiken City Council begins reviewing lengthy list of sales tax projects
Aiken Standard
... capital projects sales tax will garner the City $35.5 million, according to Finance Director Kim Abney. That's less than previously projected. Bedenbaugh said the $49-million figure for the upcoming tax referendum is "very optimistic." City Council ...

Zebra Technologies (ZBRA) Q4 2017 Results - Earnings Call Transcript - Seeking Alpha


Zebra Technologies (ZBRA) Q4 2017 Results - Earnings Call Transcript
Seeking Alpha
This presentation will include prepared remarks from Anders Gustafsson, our Chief Executive Officer; and Olivier Leonetti, our Chief Financial Officer. Anders will begin by discussing our fourth quarter highlights and full-year 2017 accomplishments ...

and more »

Electrification, autonomy won't gain widespread adoption for decades, CAR study says - Crain's Detroit Business


Crain's Detroit Business

Electrification, autonomy won't gain widespread adoption for decades, CAR study says
Crain's Detroit Business
Although most major automakers are pouring billions into electrification and autonomy, the Center for Automotive Research predicts those investments could slow in the coming years and that such vehicles will represent only a fraction of sales a decade ...

and more »

Real estate sales tax could fund San Juan County affordable housing projects | Update - Journal of the San Juan Islands


Journal of the San Juan Islands

Real estate sales tax could fund San Juan County affordable housing projects | Update
Journal of the San Juan Islands
The workgroup also studied property and sales taxes as a funding source. They chose the real estate excise tax, states the presentation, because it would serve the largest population and wouldn't increase the “property tax burden” on county residents ...

Freeman FBLA members earn 42 trophies at northeast regional ... - The Spokesman-Review


Freeman FBLA members earn 42 trophies at northeast regional ...
The Spokesman-Review
Freeman High School's FBLA team earned 42 trophies at the 2018 Northeast FBLA Winter Conference held Feb. 7 at Eastpoint Church in Spokane Valley.

and more »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

MyIdeal Domain Is For Sale - $8,000 For Enquiries eMail Us

© www.MyIdeal.biz - 2012

home | site map | links