Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Media Training 101: Mastering the Television Interview


As I travel around the world I always enjoy sampling the media in different countries.

Even if I don't speak Thai, Bahasa or Mandarin, watching local news services always provides a unique insight into local culture.

I was recently watching a story on a new biotech company on Channel News Asia in Singapore. The story had interviews with both the China-based CEO and biotech venture capitalists in Singapore.

One of the visual images that struck me was how professional, persuasive and powerful the Chinese CEO looked compared to the Singapore interviewees.

The simple difference was the Chinese CEO was wearing a dark suit jacket whereas the Singpore-based talent simply had on a tie and white shirt.

Attention to detail like this can make or break your image and ability to persuade others.

Here are the Top 10 Tips for TV Interviews:

1. Avoid the phrase "I think"

This phrase weakens the impact of your message and sound bite. It adds no value and should be avoided.

2. Always wear a dark jacket for business interviews

Always have on hand a dark jacket to wear for TV interviews. This will give your body shape conveying confidence, credibility and charisma.

3. Avoid white shirts without jackets

A white shirt without a jacket is going to make your head look like a pale, washed out balloon floating around the screen. Avoid this unless you have a great tan or dark complexion.

4. Lean slightly forward towards the camera

That great Western Australian-born TV communicator, artist and inventor of the wobbleboard, Rolf Harris was a master at creating intimacy with viewers by subtle changes to the angle of his head in relation to the TV camera.

Leaning forward slightly will give you more presence and intimacy, as well as making you look thinner.

5. Avoid looking directly at the camera

Having been a TV weather presenter, looking directly at a TV camera to deliver messages is a really challenging skill.

Avoid looking directly at the camera unless you're a seasoned pro.

6. Look at the interviewer

Look directly at the journalist to avoid 'wandering eyes' syndrome. Looking around furtively will make you appear shifty and untrustworthy.

7. Always control the background visuals

Control the background of your TV interview with the message you want to convey. Your logo flashed up behind you for 7 seconds can be worth upwards of $50,000 in free branding.

8. Work on your "quotable quote"

Your media message must be succinct, memorable and to the point.

9. Avoid milk, caffeine and alcohol

Milk will clog up your mouth and caffeine and alcohol will dull your senses and make you want to go to the toilet.

Stick to water and make sure you are fully hydrated.

10. Practice

Nothing is known to improve your skills more than rehearsing, practising and then reviewing your performance.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


MORE RESOURCES:

Presentation - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

How to Get Unstuck And Start Growing - Entrepreneur


Entrepreneur

How to Get Unstuck And Start Growing
Entrepreneur
Have you ever got hyped on a sales pitch or presentation, then purchased a course from a guru, thinking it was going to change your business, only for nothing to happen? If you're into growing your business, the answer is yes. We all have. I've bought ...

Vatican releases postage stamps on Reformation, St. Francis of Sales - Vatican Radio


Vatican Radio

Vatican releases postage stamps on Reformation, St. Francis of Sales
Vatican Radio
On the other side is “Philipp Melanchthon, theologian and friend of Martin Luther, one of the main protagonists of the reform,” who is holding the “'Augsburg Confession' (Confessio Augustana), the first official public presentation of the principles of ...

and more »

The One's Presentation Centre Opens For First Time - Urban Toronto


Urban Toronto

The One's Presentation Centre Opens For First Time
Urban Toronto
Last night, the presentation centre for The One, Canada's first Supertall building, was opened for the first time to allow those who pre-registered at the project to get a look at layouts, views, sample rooms, and finishes planned for the mixed-use ...

J.Crew is closing 50 stores as sales tumble - Business Insider


Business Insider

J.Crew is closing 50 stores as sales tumble
Business Insider
The clothing company parted ways with its longtime CEO Mickey Drexler this summer, as well as its creative director Jenna Lyons. In an interview with The Wall Street Journal, Drexler said the retailer's biggest mistake over the last several years is ...

and more »

Live-event companies warn proposed ticket-law changes may have unintended consequences - The Globe and Mail


The Globe and Mail

Live-event companies warn proposed ticket-law changes may have unintended consequences
The Globe and Mail
"These ticket sales are going to move to channels that are not safe, not transparent, not protected," said Jeff Poirier, StubHub's North American general manager for theatre and music, in an interview after his presentation. Ticketmaster, which lets ...

MRHC's plans for sales tax funds; council still undecided - Mcalester News Capital


MRHC's plans for sales tax funds; council still undecided
Mcalester News Capital
Browne said he was making the presentation on behalf of the hospital because MRHC Chief Executive Officer David Keith had to attend another hospital meeting in Atoka. “McAlester Regional Hospital proposes to expand by 20 percent,” Browne said in regard ...

3 traps to avoid in presentations - Drug Store News


Drug Store News

3 traps to avoid in presentations
Drug Store News
Blais Pascal famously wrote, “I would have written a shorter letter, but I did not have the time.” Like Pascal,most salespeople have an inability to keep to the point. My research shows that over 75% of all customer presentations are too long ...

The team sales pitch: How to prep for success - SmartBrief


SmartBrief

The team sales pitch: How to prep for success
SmartBrief
When your company is pitching for a really big piece of new business, the stakes are as high as they get for your sales team. Yet many organizations squander those opportunities by failing to properly prepare for the pitch “team” presentation. Each ...

Travel Troubleshooter: Couple get cold feet after attending sales presentation for 'travel club' - Minneapolis Star Tribune


Travel Troubleshooter: Couple get cold feet after attending sales presentation for 'travel club'
Minneapolis Star Tribune
Q: My husband and I recently stayed at the Grand Palladium Bavaro Suites in Punta Cana, Dominican Republic. While we were there, we were invited to attend a sales presentation for the Palladium Travel Club. We paid $8,174 as initial payment for a 30 ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

MyIdeal Domain Is For Sale - $8,000 For Enquiries eMail Us

© www.MyIdeal.biz - 2012

home | site map | links