Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

The Who, What, Where and When of Color In Your Documents


This article will help you to assess and maximise the impact your use of color in your documents and presentations will have on the readers. First of all you need to identify the following;

  • who your readers are
  • what your purpose is
  • when to use color
  • where to use color

Who and What?

Determine who your target readers are and what the specific purpose of the document is. Is it an internal product for your employees or is it for the eyes of potential or existing customers.

What is the purpose? Is it to advise, explain, sell, market etc. How many documents are involved? Is it just documents or are multimedia presentations needed. What results are you expecting? All these parameters need to be covered.

Are your target audiences conservative or more open to vibrant colors in documents and presentations. Some cultures associate serious business messages with black and white. Just give your specific situation some thought.

When and Where?

If you are sending a marketing proposal document to a client you will be looking to impress your existing or potential. But beware, the use of bright, fluorescent colors might not go down too well with a firm of accountants or lawyers but may well be appreciated by a music/video company.

If it is an internal document, do you need to use color at all? Consider the cost implication of doing this - Ink cartridge and laser toner usage etc. Unless the purpose of the document is, for example, to explain some major change in company structure, then I suggest you keep to black and white or minimise the color involved.

A situation where you may consider color for internal purposes would be for the production of safety messages. These need to stand out and be noticed.

Finally remember:

  • Don't use too many colors or too much colored text. You may lose the impact and readability of the work.

  • White text on a black background is harder to reader than black on white.

  • Similarly, avoid placing too many color pictures, images or icons on a page.

  • Use a color photograph in preference to an illustration or drawing..for selling in particular.

  • Used correctly, color can break up the monotony of black-and-white text reading.

  • Whatever color theme you have, stick to it throughout the document or presentation.

  • Graphs and charts in particular will capture more attention if in color.

  • For the graphs etc, don't forget to explain what the colors mean though!

  • And don't forget to put captions under pictures. Apparently people read these more than the copy!

  • Don't use too many different font types. One type for 'headers' and one for the body text should be sufficient.

  • Carry out a readers test on various samples before settling on your final selection.

  • Ask several people for their opinion on the samples. Ask them about the readability and the impact factors.

This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at this discount ink cartridge & laser toner store, providing discounted brand name compatible ink cartridge and laser toner supplies. Sign up for the feed on our web site or the blog showcasing the products.


MORE RESOURCES:

Presentation - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

3 Magic Financial Services Sales Questions - ThinkAdvisor


ThinkAdvisor

3 Magic Financial Services Sales Questions
ThinkAdvisor
The typical member of the National Association of Insurance Life Brokerage Agencies is someone who knows something about sales, but Karasik had an unusual idea about how to court the most attractive prospects: Help them dig out from under confusion ...

and more »

3 traps to avoid in presentations - Drug Store News


Drug Store News

3 traps to avoid in presentations
Drug Store News
My research shows that over 75% of all customer presentations are too long, disjointed, irrelevant or are simply boring. A national retail executive once shared with me: “Most sales presentation put me to sleep or create a trance-like state. They ...

Abercrombie & Fitch (ANF) Q3 2017 Results - Earnings Call Transcript - Seeking Alpha


Abercrombie & Fitch (ANF) Q3 2017 Results - Earnings Call Transcript
Seeking Alpha
We will open the call to take your questions at the end of the presentation. ... Earlier this morning, we released our third quarter sales and earnings, income statement, balance sheet, store opening and closing summary, and an updated financial history.

and more »

Travel Troubleshooter: Couple get cold feet after attending sales presentation for 'travel club' - Minneapolis Star Tribune


Travel Troubleshooter: Couple get cold feet after attending sales presentation for 'travel club'
Minneapolis Star Tribune
Q: My husband and I recently stayed at the Grand Palladium Bavaro Suites in Punta Cana, Dominican Republic. While we were there, we were invited to attend a sales presentation for the Palladium Travel Club. We paid $8,174 as initial payment for a 30 ...

Hughes makes case for MPS sales tax extension | News ... - Mcalester News Capital


Mcalester News Capital

Hughes makes case for MPS sales tax extension | News ...
Mcalester News Capital
McAlester Public Schools Superintendent Randy Hughes is shown Tuesday night at City Hall as he tells the McAlester City Council about the need for a new ...

and more »

Diane McCall | SierraSun.com - Sierra Sun


Diane McCall | SierraSun.com
Sierra Sun
Diane was born and raised in Brooklyn, NY. She attended Brooklyn College, receiving her Bachelor's degree in Mathematics. This led to her first job in the new ...

and more »

Gains in perishables, e-commerce boost Walmart's Q3 - Supermarket News


Supermarket News

Gains in perishables, e-commerce boost Walmart's Q3
Supermarket News
Wal-Mart Stores' U.S. division posted strong gains in grocery sales and e-commerce in the third quarter, leading the company to increase its outlook for profits for the full year. The Bentonville, Ark.-based company on Thursday said that its food ...
Amazon's Biggest Challenger: Meet The New Boss, Same As The Old Boss Forbes
7 Stocks of the Month: December Edition Zacks.com
Wal-mart Stores, Inc. - WMT - Stock Price Today - Zacks Zacks Investment Research
SEC.gov
all 394 news articles »

Council hears requests for sales tax extension funds | News ... - Mcalester News Capital


Council hears requests for sales tax extension funds | News ...
Mcalester News Capital
McAlester City Councilors have heard three requests for funds that would be collected from two sales tax extensions voters will be asked to approve next year ...

and more »

Students earn cash, education, and experience at sales competition - digitalBURG.com


digitalBURG.com

Students earn cash, education, and experience at sales competition
digitalBURG.com
He said State Farm gave competitors a selling situation for the role play two days before the competition. “So they have the situation and they have to adapt the sales presentation to whatever the situation is,” Hirlinger said. “Essentially, you have ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

MyIdeal Domain Is For Sale - $8,000 For Enquiries eMail Us

© www.MyIdeal.biz - 2012

home | site map | links