Let us create a 3d Digital eBook for you! DigyCat.com
How to Attract New Business Like George W. Bush Wins Elections
THE LITTLE-KNOWN SPEECHWRITING SECRETS THAT WON GEORGE W. BUSH THE US ELECTION
He's been accused of "mangling the language, destroying its meaning by avoiding the use of verbs, twisting nouns into verbs, and endlessly repeating phrases until they become zombified" (Source:'Bush and Blair accused of mangling English' by Kate Kelland, Reuters.com.uk, Mon 15 November, 2004 12:50).
But despite this George W. Bush has become the first Republican president to win re-election since Ronald Reagan in 1984.
And he's been able to motivate the US public to vote in record numbers.
In a time of stress and crisis, Bush was able to connect with the masses.
Bush - who according to language experts once famously used the word "misunderestimate", romped home with a record majority receiving 3.5 million more votes than John Kerry.
Why did Bush win by so much when analysts were predicting one of the closest elections in years?
Well, the shocking truth is that Bush and his advisers are masters of modern-day speechwriting.
What would you do if you had this skill to move and motivate others?
Well, here are the little-known speechwriting secrets of how George W. Bush won the US election?
Because they are universal principles, you can apply these to your own career and personal situation:
1. Strong Self-Belief
Bush has always had a strong sense of purpose to "build a safer world" and to make a difference. He is unswerving in his belief and mission to achieve this.
One of the most memorable lines in his acceptance speech summarises his own home-grown optimism and sense of destiny.
"There is an old saying, "Do not pray for tasks equal to your powers; pray for powers equal to your tasks."
What is your passion and purpose in life?
2. Certainty in an Age of Uncertainty
In times of fear and uncertainty, sitting politicians have a greater chance of being re-elected.
Bush reinforced this message in all his speeches.
For example: "To make this nation stronger and better, I will need your support and I will work to earn it. I will do all I can do to deserve your trust."
Trust was Bush's central campaign message to overcome people's anxiety about the future.
What is your central theme for your next speech?
3. Visual Imagery
Visual imagery is just as important as words in a speech, especially for people who take in information through visual rather than auditory channels.
Here are some clever ways Bush and his team maximised positive visual images in an election that was staged for television.
Pictures of his family, including that wonderful election night shot of George W relaxing in the White House with three generations of the Bush family, including his daughter, father and mother. (PS - only mothers with sons could appreciate that proud look on Barbara Bush's face as she looked over to George W)
He also used his tangible evidence of power such as alighting from the Presidential helicopter and plane to reinforce the trust and security message.
The American flag he wore on his lapel helped reinforce patriotism, as did his red tie when out on the election stump.
Interestingly, Bush wore a blue tie for his acceptance speech. This was subtle and sent the message "I'm in a different phase now, I've won the battle and its time to move on".
What non-verbal signal does your appearance send to your audience?
4. The Bush Personal Brand
The Bush personal brand is very interesting. Of course it is built on stories and everyone knows the story of the hard drinking, hard working Texan wildcat oil investor who at 40 years of age gave up drinking, found God and committed himself to public office.
In his acceptance speech, Bush reinforced this personal story and his special relationship with the people of Texas where his political career started.
"On the open plains of Texas, I first learned the character of our country: sturdy and honest, and as hopeful as the break of day.
I will always be grateful to the good people of my state. And whatever the road that lies ahead, that road will take me home."
Notice the visual imagery he uses to paint a picture of Texas and the warm feelings of home in middle-America.
How can you use this technique for your next speech?
5. Relentless Discipline
Bush ran a tight, disciplined campaign and his speeches never wavered or wandered from their key message.
Even in the glory of his win, he was focused:
"Our military has brought justice to the enemy and honor to America.
Our nation has defended itself and served the freedom of all mankind."
6. Family Values
Bush campaigned on family values - a common theme in both the US and Australian elections.
In his acceptance speech this is how he articulated these values:
"There are many people to thank and my family comes first.
Laura is the love of my life.
I'm glad you love her too.
I want to thank our daughters who joined their dad for his last campaign.
I appreciate the hard work of my sister and brothers.
I especially want to thank my parents for their loving support."
7. Shared Set of Values
Bush was attuned to the values of the heartland of America, "that heartland is spiritually and geographically the Mid West, a place of small town, conservative family values," according to Tom Carver, the BBC's correspondent in Washington.
Carver adds "Bill Clinton was a fair reflection of the laissez-faire mood of the confident, prosperous 90s. And President Bush is a mirror to the darker, more nervous post-9/11 America."
For Bill Clinton's 14 Speechwriting Secrets read my new book 'Understanding Influence for Leaders at All Levels' to be released by McGraw-Hill in February 2005.
8. Staying on Message
In the US, news is about emotion and is more orientated towards entertainment than just the facts.
Bush knew this and while he may not have the charisma of Clinton and his aversion to media conferences is well-known, his media performance during the election was one of his best.
Again, Carver from the BBC provides a great example of the legendary Bush media-savvy skills:
"There was a telling moment in his press conference ... when he was asked about the "big business" image that he and his party have. He completely ignored the question and talked instead about small businesses and how they are the engine of growth in the economy. He doesn't even allow the phrase "big business" to pass his lips."
9. Ability to Read, Reflect and Relate to Issues of Concern
Analysts predicted the US election would be a referendum on the war against Iraq.
How wrong they were. The big issues for voters were about patriotism, and in particular, who do the American people trust on:
i) Moral grounds, ii) The economy, iii) Terrorism, and lastly iv) The War on Iraq.
Bush won the moral argument in a landslide and again played this card in his acceptance speech:
"America has spoken, and I'm humbled by the trust and the confidence of my fellow citizens.
With that trust comes a duty to serve all Americans. And I will do my best to fulfill that duty every day as your president."
How can you relate to the issues and concerns of your audience?
10. A Great Call to Action
I believe the purpose of every speech should be to make a difference and move people to action.
For Bush it was for people to trust him and win their vote.
The "who do you trust theme" worked well for Bush and won him the election.
In his closer to his acceptance speech, Bush articulates this trust issue well with a clear and strong call to action:
"The campaign has ended, and the United States of America goes forward with confidence and faith.
I see a great day coming for our country and I am eager for the work ahead."
What is the 'call to action' for your next speech?
© 2004 8M Media & Communications Thomas Murrell. All rights reserved worldwide.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.
Presentation - Google News
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Top Ten Tips For Better Business Presentations To Asian Audiences
Audiences around the world are all different. Cultural, social and religious differences impact on how people learn, take in information and interact with presenters.
Planning a Group Meeting
CHARACTERISTICS OF AN EFFECTIVE FACILITATOR: As chairperson, focus on the meeting's goals and objectives throughout the meeting. Most everything you say should serve that purpose.
Tips to Temper Speaking Anxiety
People take it for granted that leaders have achieved some skill in public speaking. Yet anxiety persists because leaders face very challenging situations and have a great risk of embarrassment.
Ancient PowerPoint Secrets: Ask Your Grandma!
Yes, there are ancient PowerPoint secrets..
Coaching Tips for Powerful Presentations
Tip #1 The purpose of your speech is to get results; to help people make changes and think or act differently. So start with the end in mind.
Nonverbal Communication in Business
There are five key elements that can make or break your attempt at successful nonverbal communication in business: Eye contact Gestures Movement Posture, and Written communication Let's examine each nonverbal element in turn to see how we can maximise your potential to communicate effectively..
Presentation Pitfalls Series: Top 10 Content Mangement Mistakes
Here, David Letterman style, are what I consider to be the Top 10 most common mistakes presenters make when organizing and preparing their content:10) Not setting the stage.An introduction should be more than just "Hello.
What Every Manager Should Know About How to Sharpen His Presentation Skills
Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, here is the key to your success: organize your presentation by keeping them in mind.
Using Your Audience to Your Advantage
Regardless of what response technique may be convenient in a given situation, one thing is certain for the aware trainer: different techniques will drive you deeper and deeper into the realm of subtlety, which is precisely where the art of using response points belongs. For most trainers, these direct questions will be the best method to determine how well the idea presentation is progressing.
Create A Better Impresion With Your Emails
How do you come across in your emails?As I receive more and more requests forassistance by email, I also get more and morepoorly worded or badly formatted emails.When you ask someone for help, or approachthem for the first time, you will get a muchbetter response if you word your initial contact carefully.
Top Ten Rules for Effective Presentations
I am of the belief that the majority of people can improve their presentations dramatically by focusing on eliminating bad habits and presentation skills more than seeking to add anything on. How often have you come out of a seminar and overheard someone say, "Wow, she was great! Did you see how effectively she used her hand gestures?"That said, here are some ideas to help you become a better speaker.
"The human brain starts working the moment you are born and never stops until you stand up to speak in public." (Sir George Jessel)Have you had this feeling before? Rest assured you are not alone.
Clear Communication: The Benefits and How to Achieve Them
Communication is a complex and often difficult process for both the receiver and sender. Barriers on both sides of the process often deflect the real meaning of the message and inhibit clear, open, and rewarding communication.
How to Chair a Meeting
You don't have to be on a stage to be a public speaker. Your platform may be a meeting room.
How to Attract New Business Like George W. Bush Wins Elections
THE LITTLE-KNOWN SPEECHWRITING SECRETS THAT WON GEORGE W. BUSH THE US ELECTIONHe's been accused of "mangling the language, destroying its meaning by avoiding the use of verbs, twisting nouns into verbs, and endlessly repeating phrases until they become zombified" (Source:'Bush and Blair accused of mangling English' by Kate Kelland, Reuters.
Polishing Your Sales Presentation
Summer is here! It's time to bring out your summer attire, take a vacation and reflect upon your achievements thus far this year. Look back at the past few months of your sales production .
Be Bold, Branded, and Bespoke - Your Customers Want You to Choose
I had been working on a logo idea for several weeks before I finally realized that it would take from several months to never before I came up with something that would work for me. Scanning the Internet for sites that resembled Logos 'R Us, I found one that had a portfolio that I liked.
Communication Barriers and Simplifying the Communication Process
The communication process can be much more difficult than a person thinks. Unfortunately, many times a presenter does not realize that their message is being lost until it is too late and they have gone through an entire meeting/lecture talking away about something that their colleagues/audience thinks is absolutely meaningless.
Special Delivery! Tips for Improving Your Humor
Delivering humorous speeches involves a lot more than simply having good material. Take some time to incorporate these tips into your presentations and watch the fun and laughter factors rise.
The Secret Language of Money
At a number of business seminars and presentations, I passed out an index card and asked each person in the audience to write anonymously a single answer to each of three questions. The three questions are:1.
MyIdeal Domain Is For Sale - $8,000 For Enquiries eMail Us
© www.MyIdeal.biz - 2012