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The Ten Essential Tips On Writing A Powerful And Persuasive Presentation


Have you ever had to give a speech?

Do you remember that feeling? A knot in the stomach, sweaty palmsand a panic attack!

Not a very pleasant experience. And yet, I'm sure your speech was a successbecause 90 % of a typical audience want the speaker to succeed.

Yet according to the Book of Lists, speaking in public is one of ourgreatest fears.

Much of this anxiety is due to a lack of confidence in writing andpreparing a speech rather than in the delivery.

Giving a presentation can be a great way to build your business, influencepublic opinion or share information with AFSA members.

It is an excellent way to stand out from the crowd and make a realdifference in people's lives.

What are the secrets of writing a powerful and persuasive speech forany occasion?

Here are 10 tips for turning a good speech into a great one!

1. Have a plan and set some objectives & outcomes.
There is nothing worse than not knowing what you want to achieve. Do youwant to educate the audience, inform, inspire, motivate or touch theiremotions. Before anything work out what you want to achieve.

2. Have a formal structure - beginning, middle and end.
Audiences love structure and the best speeches stick to this tried and truerule. As they say: "tell them what you're going to say, tell them and thentell them again".

3. Avoid having too much content.
Hands up those that are guilty of this sin. I know I am. I have lost countthe number of technical presentations given by CEO's, managers, scientists,engineers, geologists and other professionals who have just put too muchcontent into their presentations. Far too much for an audience to absorb -remember even the best audiences face information overload after 20 minutes.How do you overcome the content crisis? See Tip # 8.

4. Define who your audience is and use the most appropriate communicationchannels to reach them.
Analyse how your audience likes to take in information - do they like to bevisually stimulated or do they enjoy just sitting back and listening. Or dothey like to get involved to touch and feel in a kinaesthetic way. Work outthe best mix of visual, audio and kinaesthetic and use this in yourspeechwriting.

5. Research your speech using a range of sources.
Be a keen observer of the trends your audience is likely to be interested inand keep of file of interesting articles and information. If you are timepoor- a few quick questions when meeting an audience just prior to a speech,such as "what are the issues facing your business/industry/association atthe moment?" can really help target your presentation and build rapport.

6. Use personal stories, examples and metaphors to make intangible conceptstangible.
In many cases you are trying to sell ideas and concepts in a speech. Theseare intangible and often difficult for the audience to grasp. Personalstories, examples and metaphors make the invisible visible.

7. Have a strong opening and closing.
People remember the opening - first impressions count! The closing isimportant as it should reinforce the key message you want the audience to goaway with in their head after they have heard the presentation. Ending witha 'call to action' can be a powerful way to get your audience to act on yourmessage.

8. Add value and extra detail through a handout.
Here's a tip: if you want to provide detail - put it in a handout! You canget far more content across in the written form than in a speech. Alwaysrefer to this in your presentation but hand it out after your speech so theaudience is not distracted reading through it while you talk. There isnothing more soul destroying for a presenter to see the audience leafingthrough written notes rather than looking at you!

9. Use short words and plain English.
The short words are always the best words. Avoid jargon. Use active wordsinstead of passive. This has far more impact in the minds of your listeners.

10. Evaluate and review on a regular basis.

There's nothing more powerful than to hear back a speech you've written. Ifyou are writing a speech for someone else always try and hear the speech orat least get some feedback. Recording and listening back to a presentationis the fastest way to improve your skills.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


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