Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

The Ten Essential Tips On Writing A Powerful And Persuasive Presentation


Have you ever had to give a speech?

Do you remember that feeling? A knot in the stomach, sweaty palmsand a panic attack!

Not a very pleasant experience. And yet, I'm sure your speech was a successbecause 90 % of a typical audience want the speaker to succeed.

Yet according to the Book of Lists, speaking in public is one of ourgreatest fears.

Much of this anxiety is due to a lack of confidence in writing andpreparing a speech rather than in the delivery.

Giving a presentation can be a great way to build your business, influencepublic opinion or share information with AFSA members.

It is an excellent way to stand out from the crowd and make a realdifference in people's lives.

What are the secrets of writing a powerful and persuasive speech forany occasion?

Here are 10 tips for turning a good speech into a great one!

1. Have a plan and set some objectives & outcomes.
There is nothing worse than not knowing what you want to achieve. Do youwant to educate the audience, inform, inspire, motivate or touch theiremotions. Before anything work out what you want to achieve.

2. Have a formal structure - beginning, middle and end.
Audiences love structure and the best speeches stick to this tried and truerule. As they say: "tell them what you're going to say, tell them and thentell them again".

3. Avoid having too much content.
Hands up those that are guilty of this sin. I know I am. I have lost countthe number of technical presentations given by CEO's, managers, scientists,engineers, geologists and other professionals who have just put too muchcontent into their presentations. Far too much for an audience to absorb -remember even the best audiences face information overload after 20 minutes.How do you overcome the content crisis? See Tip # 8.

4. Define who your audience is and use the most appropriate communicationchannels to reach them.
Analyse how your audience likes to take in information - do they like to bevisually stimulated or do they enjoy just sitting back and listening. Or dothey like to get involved to touch and feel in a kinaesthetic way. Work outthe best mix of visual, audio and kinaesthetic and use this in yourspeechwriting.

5. Research your speech using a range of sources.
Be a keen observer of the trends your audience is likely to be interested inand keep of file of interesting articles and information. If you are timepoor- a few quick questions when meeting an audience just prior to a speech,such as "what are the issues facing your business/industry/association atthe moment?" can really help target your presentation and build rapport.

6. Use personal stories, examples and metaphors to make intangible conceptstangible.
In many cases you are trying to sell ideas and concepts in a speech. Theseare intangible and often difficult for the audience to grasp. Personalstories, examples and metaphors make the invisible visible.

7. Have a strong opening and closing.
People remember the opening - first impressions count! The closing isimportant as it should reinforce the key message you want the audience to goaway with in their head after they have heard the presentation. Ending witha 'call to action' can be a powerful way to get your audience to act on yourmessage.

8. Add value and extra detail through a handout.
Here's a tip: if you want to provide detail - put it in a handout! You canget far more content across in the written form than in a speech. Alwaysrefer to this in your presentation but hand it out after your speech so theaudience is not distracted reading through it while you talk. There isnothing more soul destroying for a presenter to see the audience leafingthrough written notes rather than looking at you!

9. Use short words and plain English.
The short words are always the best words. Avoid jargon. Use active wordsinstead of passive. This has far more impact in the minds of your listeners.

10. Evaluate and review on a regular basis.

There's nothing more powerful than to hear back a speech you've written. Ifyou are writing a speech for someone else always try and hear the speech orat least get some feedback. Recording and listening back to a presentationis the fastest way to improve your skills.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


MORE RESOURCES:

Presentation - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Cuomo's 'revenue raisers' (also known as taxes) raise GOP ire - Auburn Citizen


Auburn Citizen

Cuomo's 'revenue raisers' (also known as taxes) raise GOP ire
Auburn Citizen
Also known as taxes and fees, the approximately $1 billion in boosters included in the Democratic governor's state budget proposal certainly raise something else: the ire of Republicans in the Legislature who say New Yorkers are taxed enough and pay ...

and more »

Finance director gives refresher on local sales and service tax - Muscatine Journal


Muscatine Journal

Finance director gives refresher on local sales and service tax
Muscatine Journal
According City Finance Director Nancy Lueck, should voters decide to continue this component of the city's sales tax, the extension period would see the completion of the West Hill Sewer Separation project, the financing of the project, and improvement ...

and more »

Home sales rose in Naples area last year, despite Hurricane Irma and other challenges - Naples Daily News


Naples Daily News

Home sales rose in Naples area last year, despite Hurricane Irma and other challenges
Naples Daily News
Hurricane Irma made a dent on home sales in the Naples area in the final months of 2017. But total sales still came in higher than in 2016, which had its own set of challenges including economic uncertainty stirred up by a presidential election. Sales ...

Publishers, It's Time For A Permanent Programmatic Sales Strategy - AdExchanger


AdExchanger

Publishers, It's Time For A Permanent Programmatic Sales Strategy
AdExchanger
Publishers need to update their client-facing strategy. Direct sales teams tend to be relationship experts and great at presenting big ideas, while members of the programmatic team often came up through operational jobs. Even though they manage more ...

CoStar Launches 30-City Road Show To Court Former Xceligent Customers - Bisnow


Bisnow

CoStar Launches 30-City Road Show To Court Former Xceligent Customers
Bisnow
CoStar had a busy December, with its competitor Xceligent shutting down and the company posting record sales numbers. January is shaping up to be just as busy for the commercial real estate data giant. The D.C.-based firm launched a two-week, 30-city ...

Trump Towers buyers in India offered chance to meet Donald Trump Jr., raising ethics concerns - SFGate


SFGate

Trump Towers buyers in India offered chance to meet Donald Trump Jr., raising ethics concerns
SFGate
(It recently changed its name from Gurgaon to Gurugram.) They did not allow a reporter to speak to any prospective buyers, who were ushered in one by one to see a model of the two towers emblazoned with the Trump name. The apartment homes in the ...

and more »

5 Ways to Shake up Your Sales Presentation in 2018 - Business 2 Community


5 Ways to Shake up Your Sales Presentation in 2018
Business 2 Community
In a day and age where we know so much about our prospects, from their interests and dislikes, to their challenges and goals, it seems surprising that most presentations are still so ineffective. Part of the problem is that most salespeople today are ...

HealthEquity Announces Strong Sales, Presentation at JP Morgan Healthcare Conference - GlobeNewswire (press release)


HealthEquity Announces Strong Sales, Presentation at JP Morgan Healthcare Conference
GlobeNewswire (press release)
HealthEquity will discuss these results and estimates during its presentation at the 36 th Annual JP Morgan Healthcare Conference on Wednesday, January 10, 2018, at the Westin St. Francis hotel in San Francisco. Jon Kessler, President and Chief ...

and more »

How To Make Your Next Sales Presentation Rock - Business 2 Community


Business 2 Community

How To Make Your Next Sales Presentation Rock
Business 2 Community
A lot of the hard work is in the sales presentation as you reach out to possible new clients. And it's kind of different for digital agencies too because a presentation to gain new business relies on a lot more than just numbers. Sure, data and numbers ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

MyIdeal Domain Is For Sale - $8,000 For Enquiries eMail Us

© www.MyIdeal.biz - 2012

home | site map | links